Most companies we meet are at Level 1. Everyone has ChatGPT, and nothing about how the business runs has changed. The money is at Level 3 and above, where agents do the work and your people focus on what needs judgement.
Level 5, defined
The business is designed around agents from day one. A small team sets taste, capital and direction. Everything else runs.
In practice: At Dials, agents do the work: sourcing, pricing, creative, reorders and support. A human approves every action that moves money.
Not sure where you sit? Six questions, two minutes. Share the result with your team.
2What we doHow we help
From first audit to agents in production.
2.1
Legacy businesses, made AI-native
We find the work eating your team's time and hand it to agents.
Assess2 weeks
Every function scored 0 to 5.
Build6 to 10 weeks
Agents live in one function.
RunOngoing
Monitored, fixed, improved.
Under the hood
Multi-agent workflows with approval gates where money or customers are involved. Integrations into Tally, ERPs, WhatsApp and email through their APIs. Every agent is tested against your real cases before it goes live, and monitored after.
Amazon and marketplacesListings and A+ content that convert
BrandingIdentity, packaging and voice
StrategyCategory, pricing and channels
Under the hood
Voice agents for inbound and outbound calls, generative pipelines for product imagery and video, and agents that monitor ad spend and marketplace listings every day. The same systems Dials runs on.
2.3By application
R&D and fractional CTO
Bring us the idea that sounds too early. We'll prototype it and tell you if it's real.
We say yes to
Ideas nobody has shipped yet
Full-time founders who want to be challenged
Teams willing to prototype before they build
2.4Advice
Tech consultancy
Straight answers on what to buy, build or ignore.
Processes
Fix where work leaks time
Tech stack
Tools that last
Integration
New tools, old systems, working together
Upskilling
Teams that work with agents
Latest tools
What's worth paying for
2.5By application
Websites, apps and automations
Built properly, and built to fit where your business is heading.
3LabUpdated monthly
What we tested recently.
AI changes every few weeks. We test the new releases so you don't have to, and only what earns a place here goes into client work.
From the live build log of Space AI, where every change is tracked with what we expected and what happened. Read the full changelog
We set aside time every week to test what has shipped: new models, agent frameworks, voice and automation tools. Anything that earns a place in the Lab gets used in our own companies first, then in client work.
7.2What does Level 5 actually mean?+
It's the top of the scale: a business designed around agents, where people set direction and agents do the operating. Most companies don't need Level 5 everywhere. We help you decide which functions should climb, and how far.
7.3How is this different from an IT services firm?+
Big IT firms sell hours and staff your project with juniors. We sell outcomes: a function that runs on agents, built by the founders, with working software in your hands within days.
7.4Will this replace our team?+
No. It changes what they spend their day on. Agents take the repetitive volume; your people keep the judgement calls, the relationships and the exceptions.
7.5What does a level assessment involve?+
Two weeks of interviews, process walkthroughs and a look at your systems. You get a score for each function and a plan for the first level jump, with the expected payback.
7.6How does the fractional CTO arrangement work?+
It starts with an application. If it's a fit, one of the founders becomes your technical lead for a set number of days a month: setting direction, reviewing work, running prototypes and hiring with you.
7.7Do you take on one-off builds?+
Yes, by application. We pick builds with a clear scope and a bigger plan behind them. If yours is a one-off with nothing after it, we'll tell you honestly and point you somewhere better suited.
8Next step30 minutes, no deck
Find out where you stand.
A 30-minute call with a founder. You'll leave knowing which part of your business to fix first, whether you work with us or not.
